AstraZeneca
Up The Antibodies
A-List Advocacy: AstraZeneca's Live Antibody Conversation
Production
AstraZeneca
Up The Antibodies
A-List Advocacy: AstraZeneca's Live Antibody Conversation
Production
AstraZeneca
Up The Antibodies
A-List Advocacy: AstraZeneca's Live Antibody Conversation
Production
About project
About project
Challenge
Challenge
During the pandemic, despite 76% of immunocompromised Americans recognizing the need for extra protection, only 26% sought it, often unaware of monoclonal antibodies' role in preventing COVID-19.
During the pandemic, despite 76% of immunocompromised Americans recognizing the need for extra protection, only 26% sought it, often unaware of monoclonal antibodies' role in preventing COVID-19.
AstraZeneca’s challenge was to speak directly to this group about their innovative therapy while ensuring the campaign didn't undermine vaccine confidence or attract those without a medical need.
AstraZeneca’s challenge was to speak directly to this group about their innovative therapy while ensuring the campaign didn't undermine vaccine confidence or attract those without a medical need.
About project
Challenge
During the pandemic, despite 76% of immunocompromised Americans recognizing the need for extra protection, only 26% sought it, often unaware of monoclonal antibodies' role in preventing COVID-19.
AstraZeneca’s challenge was to speak directly to this group about their innovative therapy while ensuring the campaign didn't undermine vaccine confidence or attract those without a medical need.
Solution
Solution
Blue Pixel crafted a dynamic, celebrity-driven campaign highlighted by a one-hour live broadcast featuring an intimate conversation with Kumail Nanjiani and Emily V. Gordon. Our in-depth production approach covered everything from initial concept development, detailed set design, and technical rehearsals to live direction, sound engineering, and post-production editing, significantly boosting the initiative's profile. This multifaceted strategy led to extensive press coverage, a surge in website traffic, and increased social media activity right from launch.
Blue Pixel crafted a dynamic, celebrity-driven campaign highlighted by a one-hour live broadcast featuring an intimate conversation with Kumail Nanjiani and Emily V. Gordon. Our in-depth production approach covered everything from initial concept development, detailed set design, and technical rehearsals to live direction, sound engineering, and post-production editing, significantly boosting the initiative's profile. This multifaceted strategy led to extensive press coverage, a surge in website traffic, and increased social media activity right from launch.
By blending strategic content with genuine storytelling, we successfully amplified AstraZeneca's "Up The Antibodies" message, deeply resonating with audiences.
By blending strategic content with genuine storytelling, we successfully amplified AstraZeneca's "Up The Antibodies" message, deeply resonating with audiences.
Results
Results
16M
16M
16M
Paid Media Impressions
Paid Media Impressions
84.5K
84.5K
84.5K
Campaign Website Visits
Campaign Website Visits
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