Campaign: Buck Wild SnackShot
Client: Buck Wild Snacks
Agency: Match Marketing Group
I got it - we'll shoot popcorn in people's faces, film it in slo-mo and send it to them! Yup - those meetings happen sometimes.
Working with our amazing partners at Match Marketing Group we took the kernel (see what I did there?) of an idea and turned it into a fantastic and fun digital activation to complement their traveling activation.
Match's activation perfectly captures the spirit of Buck Wild Snacks and allows customers to #GoBuckWild by getting shot with a blast of Buck Wild popcorn - a SnackShot! Of course, what fun is that unless someone captures it in super-slo-mo? That's where we come in.
First, we created an incredibly easy-to-use app for the field staff. Then, we tied that into our our proprietary real-time, broadcast-quality cloud rendering engine to turn that quick slo-mo video into a branded, perfect-for-sharing digital deliverable AND an onsite promo piece for the Buck Wild Cannon.
The tour will be criss-crossing the country all summer, and we'll be looking for you to #GoBuckWild!