Project: Penguins Slapshot Challenge
Agency: Momentum Worldwide
There's nothing we love more than sports - except combining sports with science and turning that into a super-fun activation. That's what we did with our partner Momentum for Verizon with the Penguins Slapshot Challenge. It took place on a custom-built rink within the Consol Energy Center.
We created a single, BA driven app that accomplished a number of things. First, it remotely controlled the camera mounted above the goal that captured a GIF of the participants as they took their best shot:
The app also integrated with a state-of-the-art stick speed sensor that gave us each participant's slapshot speed, which was automatically integrated with their image, and was submitted in real-time to a series of onsite leaderboards.
Onsite the activation is seamless and simple, with multiple touchpoints all controlled by a single, device-based BA app. Offsite, all of this ends up with a digital delivery to each client via MMS and email for social sharing. Together, it's a big hit with the fans!