Hitting the Showers with Delta Faucets

Project: Delta Faucets - #Happimess

Agency: rEvolution

A common challenge is how to extend an event digitally within its unique constraints. This is what we were challenged with by rEvolution for their client Delta Faucets, and their activations in association with the Warrior Dash races.

If you're not familiar with the Warrior Dash, let's just say they're muddy. REALLY muddy. Delta Faucets provides at the races is a mobile shower activation where the hundreds of participants line up to rinse off after the race. What could we do to digitally extend a shower? Well, why not capture and share it?

rEvolution added a shower photobooth to the end of the shower truck, and we created a custom registration and photo app to capture all the fun of getting clean. Participants register on roaming devices, then receive an NFC-encoded card that they present at the shower stage. While they rinse off (alone or in groups) we capture a 4-frame before/after GIF using a custom photo app. The GIFs are then delivered in real-time to participants via MMS and then via a custom email, all with full social sharing links.

 THE SHOWER PHOTOBOOTH

THE SHOWER PHOTOBOOTH

As you can see from the line below - the PhotoBooth shower was a huge hit - and very necessary!

The line FOR THE PHOTOBOOTH SHOWER